Principles of marketing
With backing from outside investors you have decided to launch “Bunhill Burgers”, a fast food takeaway chain only selling “The Bunhill Gutbuster Burger”.
The Bunhill Gutbuster contains 8000 calories. As well as the burger bun there are 4 beef patties, 4 slices of cheese, onions, lettuce, tomato, bacon and gourmet sauce. Detailed by essay writing !
1. Drawing on marketing theory, analyse how the London Burger market is segmented.
2. Which segment or segments of the London market should Bunhill Burgers target? Support your answer with evidence drawn from your own research.
3. How is Bunhill’s burger differentiated from its competitors?
4. Bunhill Burger is planning on entering the Indian market. Consider which factors might be important in deciding whether to adapt their marketing mix for that market.