followers 0 popularity
0
following 0
Groups
misjessica is not in any groups
misjessica

Marketing Knowledge System

Nov 12th 2015 at 4:19 AM

Knowledge Managers

Long term market power was based on one’s knowledge

— Corporate leaders became knowledge managers

— It means, therefore, that nonprofit leaders in the 21st Century must shift from being visionaries to being effective knowledge managers – just as their private sector counterparts are doing.  Detailed by essay代写 !

— Achieving high performance in the nonprofit sector requires the building of “adaptive capacity” which resides in the organization’s intellectual capital.

Marketing Knowledge System

— MKOs are made up of four primary systems.

 

  1. Internal reports system
  2. Market intelligence system
  3. Marketing research system
  4. Analytical marketing system
0 comments
Please to comment

sign in

Username
Password
Remember Me


New to IM faceplate? join free!

Lost Password? click here