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Long term - during the Following Two Years
Internal communication will be carried out sustainably to ensure the royalty of employees, so that they will stick with the company.
A series of promotion will be undertaken step by step, including print advertisement on major newspapers and magazines, broadcast advertisement on a wide range of radio stations and TV channels (featuring the celebrity who has been chosen to be the product spokesman) and outdoor advertising. There are two purposes of mass media exposure: reinforce the popularity of Zesty, especially toward young people and build up the positive image so that the parents of teenage will be supportive to the products from Zesty. In the mean time, manufacturing facilities will be opened for chief journalists to visit. Details are provided by 澳洲论文代写 !
On the other hand, Zesty is going to sponsor some certain events which are more likely to attract young people's attentions, for instance, outdoor music festival, funfairs and freshmen parties. Besides, Zesty will make sure of their participation at major food and drink festivals and exhibitions.
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