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Learning Outcomes tested

Sep 10th 2015 at 3:42 AM

1. Knowledge

Demonstrate knowledge and understanding of Strategic Marketing. Evaluate contemporary approaches to Strategy and discuss in the context of marketing and business models. Details are provided by assignment代写 !

2. Research

Retrieve and utilise relevant information from an extensive range of appropriate sources e.g. textbooks, newspapers, websites, journals, legislation, reports and Government reports

3. Critical thinking.

Critically analyse, evaluate and synthesise by applying Strategic Marketing constructs to complex and contemporary situations.

4. Communication

Present information demonstration quality and clarity of expression, use of terminology appropriate for the target audience by communication contemporary Strategic Marketing theories in a coherent way. Clearly communicate information using a writing style and structure appropriate to the assessment tool

5. Argument development

Appraise the Strategic Marketing management function in a contemporary organisation context through the analysis of multiple sources of data and materials.

6. Key skills


Demonstrate autonomy, self-appraisal and reflection in completing work.  Analyse and discuss case study material in tutorials both in groups as well as an individual. Use of practical and analytical skills to discuss contemporary marketing management case study material and produce narrative showing an awareness of the challenges facing Businesses. Develop an understanding of the social responsibility and ethical issues facing businesses in a global and contemporary context.

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