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Is It Really Worth Hiring an Advertising Company For Business Promotion?

Aug 12th 2014 at 6:08 AM

Today, if you look at the marketing plan of any company, advertising company plays a major role in it. Paid messages through prints ads, media, TV, radio commercials, billboards etc to influence the target group of customers are generally included in it. When marketing professionals are hired by a business, it gets in return highly experienced, educated experts for crafting creative, influential advertising. However, the cost involved in it might be a shock for many businesses. This is why many companies rely on in house advertising. Discussed below are the major advantages associated and disadvantages which one could receive by joining hands with advertising agency.

Advantages

Ø Your Control Over the Paid Ads-

Unlike most of the marketing communications such as public relations, when you are hiring an advertising agency, ultimately you get an entire control over the project. You could decide the means (media) for conveying the message to the intended audience. Further, the information in and crafting of the ad is also what you can amend if you satisfied. You can decide on your own about the timing for the execution of ad.

Ø Creativity at its best-

Advertising company is like the ocean of creative thinkers, artists, designers and writers. You will thus get the most unique, innovative and out of the box ideas for business promotion. Since, many business owners and managers are incapable of coming up with distinctive yet influential marketing ways, they tend to rely on experts. It helps them to get a matchless message for captivating the audience.

Ø Strategic Planning-

The moment you hire marketing experts, an employee from their company will become your liaison. He will be responsible for communicating your needs to the people assigned for your project. Also, you will be in touch with the progress of your project from beginning to the execution of promotional message. This will make sure you get what you paid for instead on any shock.

Disadvantages

Ø Heavy costs involved-

As we all know using the services of marketing companies is pretty much expensive. Since getting outputs from refined talents are worth paying also, many don’t object to shell out bucks for their business. To those who can’t afford can go for a request proposal or hiring a small scale adverting company might also help. Anyway you opt, the quality of the work must be guaranteed otherwise you might end up losing all your money invested.

Ø Extended time-

Since companies you hire have many other clients as well, time required for completing your project might take some extra time. It is more often for businesses which are small fishes in the pond. Hiring agency might allot you a small group of people delaying the project execution which might finish sooner if you have completed it internally. Not to ignore, several steps are added to your marketing process as well by the hiring agency.

So, now it’s an individual choice to depend upon or not on the marketing professionals. Cannon eye is a reputed agency which you can rely upon for branding and marketing needs.

For more information about advertising services, please visit our official website Cannon Eye.

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