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Interactive and Responsive Design for Email Marketing

Apr 9th 2015 at 2:59 AM

Email marketing involves more than simply sending mails. It is about educating customers about a business offer and it is about making offers in an interesting and convincing manner. Also it is a way to communicate with customers.

Email design used for marketing should be responsive and interactive. For instance, the mail should fit on all screen sizes including laptop for which emails are designed and also tablets and Smartphones that customers might use for checking their mails. The design should be customized to suit need of the business.

Let’s discuss design features of a mail and ways of designing marketing mails

Pictures can say a thousand words about a product and images can describe a service better than words. Instead of writing lengthy mails, you can show your product or service with the help of images and graphics. In this way, you can make your marketing message interesting, readable and understandable.

The mails should be quick downloading and they should download decently on every browser. When the pictures and graphics would fit on all screens and the targeted customers won’t have any difficulty in downloading the mails in their laptops and phones, the sender would achieve his objective that is to send marketing message to the targeted customers.

How a marketing mail should be designed?

The design should be incorporated in the website so that the website owner is able to send mails from the site. For instance take picture of an evening gown. The picture of the gown can be the message. Customers would see the gown and those interested in it would visit the website connected to the mail.

Picture would be in Photoshop but Photoshop pictures can’t be used in emails as they won’t fit on all screen sizes. PSD to email theme conversion is the only way to transform a Photoshop design into a responsive and interactive design. In this way, you would be able to make your website user friendly and also you would be able to use images on your website for email marketing.

How to convert design?

It is done by coding. The PSD files are sliced into different files and each file is coded with hands. Coding converts the design from Photoshop to HTML that is the language of search engines. PSD to email theme conversion isn’t a simple job as it involves coding that has to be accurate. It is only an experienced web designer that can do this job.

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