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How To Add Value To Promotional Mugs In Australia

Dec 16th 2015 at 1:01 AM

There are a number of reasons why companies choose to hand out promotional mugs in Australia, but the two main ones seem to be because they are useful (everyone enjoys a hot beverage or two, after all) and because they’re relatively affordable. What this has meant is that lots of different companies are all handing out mugs, so the public become inundated and don’t pay too much attention to them. This can all be changed by adding value to them.

  • Thank You Notes
    This idea is really only suitable if you know the name of recipient, as people don’t tend to pay much attention to generic notes. If you’re handing mugs out to your employees, attach a note that thanks them for their years of service or for their work on a particular project. If you’re handing them out to existing clients, attach a note that thanks them for their years of loyalty or for choosing you to partner with.
  • Fill with Treats
    Who doesn’t love having chocolates, lollies or some other treat to snack on throughout the day? Mugs can be filled with all manner of treats, from individually wrapped chocolates and truffles through to jelly beans and even nuts. Simply wrap the cup in clear cellophane, tie it at the top with a nice bow and you have a fantastic gift. Once the treat has run out, your recipient still has an item they can put to good use.
  • Fill with Beverage Sachets
    Why not encourage your recipients to use promotional mugs in Australia for what they were actually designed? By this, we mean filling them with single serve coffee sachets, tea bags or even hot chocolate sachets. You could even take it a step further by including single serve sugars. If you know that the recipient has one of those pod coffee machines, a few different flavoured pods wouldn’t go astray.
  • Fill with Flowers
    This is an idea that will really only work if you know your audience. Some people, men and women alike, love receiving flowers and will display them proudly on their desks. Other people, both men and women, find this uncomfortable or may even have pollen allergies. This is probably left to more of a case-by-case basis – feel free to feel the mug with flowers if you know the recipient will like them.
  • Package/Hamper
    Finally, you could include the mug as a part of a package or a hamper that is filled with other items. These items could also be branded with your company name (such as pens, drink bottles, fridge magnets, stubby holders and hats) or they could be generic items that you think the recipient will like (such as a bottle of wine, gourmet foods, a gift card to a store or even the cinema, and drinking glasses).

We hope that the tips posed above have given you some idea of how you can add value to promotional mugs in Australia. Whilst they are certainly a viable marketing tool – yes, because they’re useful and affordable – you need to ensure that your gift stands out from all the rest. As you can see, there are a number of ways that this can be achieved – and they don’t all have to cost an arm and a leg. Do you have any of your own ideas on how to add value to a mug?

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