Just about everybody in the music industry, from pro musicians to music critics and fans, has strong feelings about the current state of Indie pop. You won’t hear too many people being wildly enthusiastic about bland, tired hooks and cheesy gimmicks.
Formula pop is about as popular as a phone bill these days, and it’s the few rare standouts that are getting the kudos for breaking the spell of the recycling of modern music. The problem is that few artists seem to have the talent to get away from banal pop music. A new Los Angeles music artist, Natalie Roth, is doing her bit to help.
Roth’s background, strangely in a way, is in movies, not so much music as a primary area of experience. That background, however, has obviously created a multimedia artist with a lot of added skills and perspectives.
Roth is a very broad ranging songwriter. She’ll take on Middle East peace, divorce and separation, and a happy love song or so – In the same album. Forget Emo and “elevator music”, she’s all about actual songwriting, and she’s definitely no great respecter of shallow pop.
Like any good songwriter, her pop music is written on her terms. That’s also the story about her videos and performances. She’s making the point that a good song can go anywhere, and do anything. Her movie experience chimes in with some very strong performances and quite unexpected videos like Daddy (Aba), a heartfelt song about a broken household and a divorce.
Other songs, likeAbandoned, Rent free and 143 (I love you) are also Roth-terraformed, adding a unique environment which also isn’t mainstream pop. For any artist, these songs are different enough and interesting enough to be significant artistic “look at what I can do” statements. From a new artist, even one with a strong track record in other media, it’s exceptional.
For more information, visit her website here at www.natalieroth.net and explore her work for yourself. If this is the start, the future is going to be fascinating.