Nancy Isabell | paymentgatewayindia

How can a Payment Gateway India benefit your Online Business?

Sep 7th 2015 at 12:52 AM

Many merchants are migrating from direct interfaces with payment processors to a reliable payment gateway India. With the gateway, merchants get a higher degree of automation and control. It also helps them reduce manual tasks and workload related to daily sales. Even though payment gateways add cost to the payment infrastructure, merchants are opting for this solution for improved workflow.
Before specifying the benefits, first let us understand what is a payment gateway? It is mainly an application on an e-commerce website with the help of which the website’s account can be linked to the client’s payment account. This application has made online shopping easier for consumers. It authorizes payments for retailers belonging to all business categories. Sensitive information such credit card numbers are passed through this application in a secure manner. With the help of encryption, this information goes from the customer to the merchant and then from the merchant to the payment processor.
Benefits of Payment Gateways
•    This application ensures that transactions are sent over the internet in a safe and secure manner. There is no need to worry about scams related to credit card processing account. An industry-standard encryption system is used for this process which protects sensitive data such as credit card number
•    Through this service, it has become easy for e-commerce websites to cater to customer across the globe. This has helped online stores expand customer base
•    It is very convenient for the online store as well as the customers because there is no store opening or closing timing to worry about. Online shopping and payment can be done at anytime and from any part of the world
•    Gateway ensures error-free transactions and it is also faster compared to manual processing of payment. When shopping online, customers can make easy and quick payment without having to wait in a queue for their turn. It helps them save time
•    Online stores don’t have to worry about hiring a sales clerk who will be taking payment from customers whenever a purchase is made. A payment gateway from a reliable service provider does this task quickly
Shopping cart software is a must have program for online stores. This software often comes bundled with the payment gateway service, allowing customers to select items for purchase by clicking and placing them in a virtual cart like how they would place items in a shopping trolley at a brick and mortar store. At check-out, they can see all the selected items in the virtual cart along with the total cost and taxes. The gateway does the computing even if the merchant is not present when the transaction is taking place.   
The market is filled with different types of payment gateways; therefore, it is necessary to do some research and choose a gateway that suits the business requirements. You need to take factors such as business type and your budget into consideration when choosing a provider for payment gateway.

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