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How Advertising In Home Textiles Work for You?

Jul 3rd 2015 at 4:06 AM

Most of the exhibition stand focuses on two things: attracting visitors and interacting with them once they are there. One can expect new connections to have increased conversions with plenty of new business deals. Every stand at the exhibition will be trying to stand out of the competition.

Here are some steps to help engage visitors to your stand and make it work for you:

Getting ready early:

Give your visitors a flavor of what you’re showcasing 1-2 months before the exhibitions. Give them time to advertise or get an editorial show guide beforehand. Focus on a lot of printed copies that arrive at the show before they start roaming.

Keep in touch with new connections:

Depending on your sector, present a show that sends a direct mail or email to your client or prospect database. Social media is a quick and easy way to amplify the matter on it.

To perform a good show:

Exhibition stand is a mixture of functionality, creativity and activity. Stand open to flow correctly on a well designed finishes, lighting and colors.

Quality content:

Make your message more illustrated and content on your stand. Show graphics or brochures, digital tools such as surveys, games, quizzes and animations to make your presence far more memorable.

Graphic Design:

The display components should be measured of the best possible quality. Ensure high quality of graphics to provide the best of designs every time.

Free snacks/coffee and tea:

Don’t offer anything fancy. Look for the options including hot drinks or bottled water or offer snacks and beverages. Do walk around the exhibition visitors so they may need any other things for energy.

Enthusiastic staff members:

Take the right staff who attracts the visitors, a mix of friendly and outgoing as well as knowledgeable is what you are looking for.  They would know the goal and achieve to strive success of your show.

Make sure people know you’ll be there:

Organize the best of solutions to counterpart most of the effective solutions. Upload a banner image or article to know the details of the show. You can even send out an email to your customers who want to visit their stand.

Act wisely when choosing your stand collection:

If you are told to set up the exhibition stand, make sure you mark an area of high position. Search for the prime location to allow pre-booking your stand size, shape and location to exhibit at the show.


Free some space so that the people have an access to an internet connection and electrical power. Turn the corner of your booth where the visitors can mentally and physically recharge their batteries.

Ask for more questions:

Approach them with questions or polls, collecting brochures and having goodies pressed in your hand. Give your opinion or input to feel a lot more involved and active as the visitor.


Give your visitors a free WI-FI connection for easy access to the internet. But be sure to set up something in return, such as the contact information.

Process for follow up:

Making a decision on attracting and engaging visitors is a hard task. Follow up with your new leads within a few days of the exhibition. A personalized message to be so much memorable and would allow perception of you and your brand.

Advertising in home textiles is a big investment if done correctly. Cannon Eye is among one of them who are going to attract the visitors, engage them and follow up afterwards. You can surely increase your return on investment by following above ways.

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