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Denise Klugs | deniseklugs

How a Sticker Label Can Be Used For Cost Effective Business Marketing

Jan 6th 2015 at 1:24 AM

Sticker labels are often underutilized by small businesses while promoting their business, products and their services. Sticker labels can provide entry into the homes of customers and help in creating a positive brand image in the minds of customers.

A sticker label has been traditionally used mostly for labeling purposes, that is, for labeling boxes, products or other items. Businesses and other agencies have been using printed sticker labels to mark and store items in their inventory, etc. But sticker labels, if used correctly, can also become a handy marketing tool for businesses, especially the smaller ones, who cannot afford to invest in costly media campaigns for promotion.

Using a Sticker Label to Market a Business

Let’s start by taking the example of a small bakery that has just opened up in a neighborhood. What kind of options does the bakery owner have to promote his or her business in and around the local area? Flyers, pamphlets, board signs, banners, etc are the most obvious ones.

But how many people actually read the pamphlets and flyers handed out to them? Board signs and banners will be read only by those people who’ll happen to drive past or walk by the bakery. What other way can there be through which the bakery owner can target customers who are unaware of this new fantastic bakery that has just opened up in the neighborhood?

The answer to the above question is ‘sticker label’. How? Well, first the bakery owner has to create sticker labels that are designed to catch the attention of people and be attractive to look at. A professional sticker label printing company can help in this regard. With professional help, a sticker label can be designed that integrates bakery’s brand, logo and message in a single design.

Targeting Customers Using Sticker Labels

Once the design is made, the next step is to send out the sticker labels so that these little items can spread the word about the bakery. This can be done by giving free sticker labels to new customers who visit the shop. Sticker labels can be made in the form of refrigerator magnets and car bumper stickers. Imagine having the name of the bakery right inside the kitchen of your customers, or people noticing the name of your business wherever cars with your sticker labels travel.

Sticker Labels: A Cost Effective Marketing Tool

This is just an example of how a sticker label can be effectively used as a marketing tool for brand promotion without having to spend too much money. There are a number of professional sticker label printing services out there who are involved in helping small and mid-sized businesses come up with unique and interesting designs that target the right kind of audience and help in establishing a recognizable brand.

About the Author…


Denise Klugs is an author and writer working on the behalf of Super-labels Industries, which is a brand name in the field of manufacturing of sticker label printing

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