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Geoff Curran | CurranAndAssociates

Greeting Success as a sales manager

Feb 4th 2015 at 11:05 PM

The skills required to grow as a sales personnel are quite varied that make roles within this department quite difficult. While some people find job as a sales executive quite interesting, the role as a sales manager haunts them. There have been seen that some people excel at selling but fail at managing the sales staff. This is the reason why promoting an organization’s top sales person to manager’s post may sometimes prove to be a wrong move.

When someone is a top-notch sales person, he/she is able to work well on his/her own. They are a go-getter who can achieve immense success independently without any direction from others. On the other hand, a manager has to be a good coach who can motivate people to sell, who can listen to their staff, and those who can put their own needs secondary to the needs of their staff.

Role as a sales manager is different than other roles in the same department. A good manager has to work well with people, and should possess skills to deal with individual personalities, egos and skill levels. And, they have to do this in a high-pressure environment as the success of their sales staff is also placed on their shoulders. A good sales manager Sydney should be a better listener than talker, should be a coach first, possess superior conflict resolution and analysis skills, and should know the strength and weakness of every salesperson.

Contrary to popular belief, a good sales manager doesn’t need to be a hard-driving or overbearing professional demanding the sales staff to selling, cold calling or prospecting. In fact, most of the professionals who enjoy success are those that remember the human side of things.

Salaries for sales managers vary and oftentimes the top members of the sales staff earn higher salaries than managers. This is the reason why some salespeople stay in sales rather than moving into management where income is directly proportional to the success of the sales staff they lead.

Successful managers need to understand and know their products so that they can come up with new ideas to generate leads. It is highly critical in those environments where rejection is another side of the job.

Sales managers are also required to create goals for each individual and work with them to achieve those objectives while keeping them realistic. Stretching can be a demand of the job but it should not reach a level where it can break the team. Pushing the bar higher and higher can sometimes make things unrealistic, where frustration starts setting in.

To achieve success as a sales manager Sydney, one should understand products, people, and keep motivating the team.

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