Go Digital, Boost Sales through E-detailing
The giants in the pharma sector have realized the plus points of e-detailing and have started using it to boost up their sales, visibility, and acceptability. It is a way of providing clients and customers with plenty of (relevant) information and knowledge about a product via some virtual or online medium, as email, wireless data transfer, software interface, etc. (Here, the term client can be an individual or a group of individuals, who are being approached for a product.)
With their detailed text and context, these e-documents perform really well when it comes to broadcast information about a product or service. Since details can be sent to and viewed on computers, laptops, tablets and iPads, e-detailing can be termed as a digital sales medium.
Physicians and doctors nowadays want to understand a medicine (product) and its components, before they suggest it to their patients. And to make them understand, a thoughtfully prepared e-detail can be of great help.
Creating E-Details –
E-details should be interactive so that the message from the brand can directly be delivered to them. The programs that have been created with an interactive theme tend to be more successful. E-details interact with customers and allow them to explore the features and components of a product on their own.
Using e-details could be highly beneficial for the companies working in pharma and life sciences segments. In the below snippets, portrayed are some of the best advantages of deploying e-details –
Empowerment to sales reps – Allowing access of e-details to your reps will actually empower them with more knowledge, because of which they will be able to pitch your products with more confidence during the sales call. These detailed documents are created to be easy to understand, and when they will understand, they will be pitching the product more confidently.
Increase the effectiveness of your campaigns – Creating e-details is a joint exercise of your sales and marketing promotion team. In most organizations that still practice old-hand habits during client calls, there is a communication gap between their sales and marketing teams. If you are creating digital brochures and documents for your brand, both these teams in your organization will have to establish and maintain a communication between them. Both the teams will work as one team that will come up with sounder product brochures and e-details.
When reps are on a sales call, what they need is a support of some content that can impress the client. The companies that are working with e-details equip their reps with e-detailing software installed on an iPad or some other similar device. Using their device and interactive interface of the software program, they create an engaging product learning experience before the client. It ultimately leaves the client highly convinced with your product. Also, the application enables the representative to learn the requirements and expectations of the client, which helps them in delivering a more relevant sale pitch.