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Executive Summary - The report

Sep 8th 2015 at 5:33 AM

The report should cover the following sections:

Heading

Suggested Word Count

1. Executive Summary

Does this provide a good summary of the report and encourage further reading? 100

2. Introduction

This should set the scene for the reader. Clear & succinct, it lays out what is to come, and could make reference to your own research findings. Your choice of market and product/service should be explained & justified. 250

3. Marketing audit (internal SWOT and external marketing environment PESTEL factors, Industry analysis and the SWOT analysis. 1000

4. Do not describe the SMART criteria. But make sure corporate and marketing objectives meet the criteria. These should be listed and clearly identified, and linked to the controls. Details are provided by 代写论文 !

Marketing strategies:

Appropriateness of segmentation, targeting and positioning and targeting.

Your segmentation of the market needs to be explained and justified. State clearly the sequence in which you are targeting your chosen segments, and explain why. What is your positioning strategy? Need to develop a positioning theme to stand out from the competition.

What about Growth and generic strategies? Your decisions on markets,

Reasoning with justifications

(Evidence) 750

5. Market Entry

 

Explain your method of market entry, and explain your reasoning. Remember the financial constraints, as these will affect the speed and scope of market entry. What does this mean for internal company organisation?

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