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Emerging Roles of CIOs, CAOs and Chief Market Technologists

Apr 5th 2015 at 10:17 PM
The digital age and soaring customers’ inclination has coerced many enterprises to expand their C-suite. What it really means is to include a chief analytics officer, chief marketing technologist, chief experience officer and the list goes on. According to the supporters of C-suite executive, there has emerged a greater need for business tech alignment. Developed technology is required to help establish a promising relationship between customer, employees and suppliers, in order for companies to sustain and flourish in today’s digital world.

The task of alignment is generally taken care by CIOs. Most of the CIOs prefer to work under new names that indicate a more holistic role, for example, Chief Integration officer, Chief Innovation officer, chief data officer etc.  CIO is supposed to set up to the challenge as well as help the other business leaders along with CMO shift to the age of digitization.

With organizations feeling the need of not just keeping the data but using it strategically for benefit in business,  analytics experts are making their way into the C-suite. Hiring a CAO is a clear sign towards any organization’s desire to use the collected data more strategically. The data which is generally collected is considered to be a rich asset for any company which could be leveraged in company’s favour. A Chief Analytical officer is supposed to focus on applying analytics to help improve outcome. While other in an organization think of the data and analytics only 10% of the time, an analytical officer has analytics on his mind 100% of the time. Not just that, even more potential lie in using analytics to recognize new business and other revenue opportunities. It also helps in developing new business strategies. In many ways, CAO is no different from the others in C-suite. This role encompasses achieving revenue growth, as it is quite obvious today that analytics are core to any organization’s growth strategy. If used smartly, an analytics can bring tangible gains and its CAO’s job to see into it. This saves others’ time to manage other wings. Besides, CAOs also work as a bridge between IT and rest of the business.

Many companies still do not have a position for the role of Chief Analytics Officer in their C-suite. The role of an analytical officer is, however, fast emerging position, given its pivotal contribution in massive transformation in companies’ decisions.

With the rise in digital age, many surveys have suggested a boom in digital marketing as CEOs of different companies are planning for their biggest investment concerning technology-enabled business. These new strategies help customers to connect with business and marketing plays a significant role in implementing these strategies. Chief Marketing Technologist helps bridging the gap between marketing and technology management. Many enterprises have appointed a CMT or Chief Marketing Technologist to manage the link between technology strategy and operations. In industries such as electronics and consumer products, the focus on marketing technology is more rampant, having faith in digital marketing. The duties of a Chief Marketing Technologist include creating a lively environment to adapt the technology changes and recognize customers’ needs.

For more information about Chief Marketing Officer please visit website at:
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