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Do’s and Don’ts of Exhibiting at a Textile Exhibition in India

Jun 10th 2015 at 5:22 AM

There’s plenty to consider when you intend to make out the most of any trade show. From finding the suitable exhibition, doing research about the benefits exhibitors obtained from the event to finalizing the booth space that can bring more benefits, there is so much to think and analyze. Exhibitions provide a finest opportunity to collect on qualified leads, make sales, build relationships and much more. There are some definite Do’s and Don’ts to exhibit your business:


  • Before taking a stand, look carefully at the various clienteles who have booked into the show. This is among the biggest indicators of how successful the current event is. Try to find the companies that have pulled out or either signed up in recent years? This will give an indication as to whether the show is growing or declining in popularity.
  • Exhibitions are all about networking and not just with show visitors. Speak to other exhibitors as how, the advice and potential leads come from the most unexpected sources. Fellow exhibitors, trade associations and sponsoring media can serve as the right place at the right time.
  • Ensure you stand out from the crowd. Think creatively to make it grab the attention of the visitors. The theme, competition or show promotion will help your staff to open conversations and entice people to your stand.
  • Learn the golden rules of exhibiting include: don’t eat on the stand, don’t seem too eager, and determine the information you are speaking to the prospective customer and so on. Motivate and train your stand staff.
  • Use good booth behavior. Make eye contact and start up the conversations. Be interactive and practice good communications.
  • Speculate to accumulate the leads that are the primary goals of exhibiting. The type of marketing is unlikely result in a quick return hence or even longer.
  • Keep your team morale up, have daily meetings on what is and what isn’t working properly. Use good booth behavior. Have everyone dressed in sync with the exhibition theme or colors.


  • Be afraid to negotiate hard in the recent years to retain their market share. Some of the benefits are offered free with the stand, such as a free listing and on the website. Others can be obtained at an additional cost to account for your stand space in a position to include additional benefits free of charge.
  • Attention to detail at every stage sets up your standards. Assume the services supplied automatically without checking, this might put you open to the risk of a last minute and possibly embarrassing panic.
  • Waste time on wasters: The exhibition organizers move away from boasting about huge visitor figures. Previous visitors’ statistics get a good guide to the type of visitors you can expect to see. They have no influence on purchasing and certainly manage to be decision makers.
  • Forget to reward the staff for an ideal opportunity to build and motivate. The staff might expect you to be realistic with your budget and take advantage by running up expenses. The exceptional personal sacrifice or family arrangements an employee has made in order of the exhibition.

Canon Eye presents the best in a textile exhibition in India. They know how to well engage attendees and earn the maximum return on your booth investment.  You will definitely see better results with their expert’s assistance, proficient of handling the significant events like HGH India for many consecutive years.

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