Clare Redfield | clareredfield

Creative Ways to Ensure Small Business Lead Generation

Nov 17th 2015 at 10:09 PM

Small businesses need qualified prospects in order to survive. There are several ways through which business owners can generate quality leads such as, social media, paid advertising, customer referral programs and so on. When a marketing plan is being considered, it is necessary for business owners to focus on the end goal of lead generation.

Here are few creative ways through which you can improve business lead generation:
•    It is important to combine traditional promotion tactics with modern marketing methods to get more leads. Sticking to just traditional tactics won’t be enough

•    At times, giving out free consultations can also help because not many businesses would want to give their services away for free. If you offer free consultations, it can encourage prospects to contact you or fill out your web form to get more information. It will also help you develop a relationship with your lead which plays an important role in ensuring loyalty of customers

•    Many businesses also host an in-person or online Q&A (question and answer session) to develop trust with leads before they turn into their customers. This tip is quite useful for real estate companies or a law firm

•    Promoting your business in trade shows can also be effective in business lead generation. Just make sure that the trade show will be having prospects that you can engage with and turn into customers. You can either participate in a local business expo, industry trade show or even a school business expo

•    Referrals can help in generating quality leads because if you offer good quality products or services, your customers are bound to rave about your business to people they know. Don’t hesitate in asking for referrals from your customers or clients because satisfied customers would be more than happy to give you referrals. It also helps to reward them for the referral with a small gift, a discount or a well-written thank you note

•    Businesses can also build an alliance with other businesses that target a similar market. You can choose a reputed business that offers top quality products and customer service, engages in proactive marketing strategies and is open to trying new things. Once the alliance is established, you can start targeting their clients with your own marketing techniques. For instance, you can write informative articles on topics related to your business and get them published in the newsletter of your alliance

If you aren’t getting quality leads, it is high time you started analyzing lead generation marketing techniques to see how you can improve. From tweaking a headline for better response rate to making follow-ups more impactful, there is a lot that can be done to ensure the success of lead generation marketing for your small business.

Once you know what works, you need to work on it and expand it. It is necessary to widen advertising to other markets and mediums in order to be successful at lead generation marketing.

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