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Corporate Video Production: What You Should Know

Jun 18th 2015 at 9:54 PM

Corporate Video Production companies have the variety of facilities and trained professional team to make training and promotional videos for their clients.

Communication skills are an extremely important element for success in the present day world. The corporate world has always welcomed the innovative ideas and processes through which they can reach out to their employees, customers, suppliers and other various stake holders. Communication is a deft art in which both message and messenger medium are important.

One of the latest tools for the corporate world to disseminate its message effectively to its target audience has been through videos. The spread and penetration of computers and digital web has taken the communication facilities to stratospheric heights in last couple of decades. No wonder the corporate communication departments are exploiting this technological advancement to the fullest.

All corporate audio-visual communication materials like DVDs or videos are known as corporate videos. These can be on a variety of specific subjects like safety, training, promotional product launch etc. for target audience. It is usually prepared by the communications department of the organization or the company.

The most successful companies in the corporate world have been the ones who have been able to communicate themselves effectively with the stakeholders. The management and the employees of the company share their vision and goals through effective communication. In the modern transnational business conglomerates, the top managements of these companies are deeply engrossed to find suitable ways to deliver the right message to their employees, customers and other stake holders. Corporate videos have been able to deliver the same effectively.

In view of the rising demand for these corporate videos by the business world which can be broadly segmented into promotional videos (for product or services offered by the company); training videos (usually for safety or induction training for employees) and information videos (for general awareness). The Corporate Video Production companies have the variety of facilities and trained professional team to make these videos for their clients.

The making of corporate video involves three steps. The first step is pre production which includes concept, story board and script writing. The inputs are taken from the concerned clients and a thorough exchange of ideas and brainstorming session is inevitable at this stage. The second stage is video production which includes actual filming or translating the idea into a video. This can be done with actual corporate heads of the organization or even with professional role play actors or presenters. The camera crew and location settings during shoot are part of this stage. The final stage consists of post production editing which means insertion of charts, graphics, voiceover or sound track music etc beside 2D or 3D animations to make the video ready for release.

The budget and the cost of Corporate Video Production may vary widely. Similarly the time required to complete a corporate video varies. Some videos may just require basic crew and camera equipment and be completed in a day while some with elaborate canvas may require budgets like a TV commercial shoot. It depends upon the project requirement and vision of the business house. There are many Corporate Video Production houses of repute in different parts of the world who can professionally execute the project for your organization.

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