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Comparing Marketing Strategies For Video Production Services
When starting a new business I think one of the most important things is to gauge your enthusiasm for the project. There are lots of ideas that will work, but are you going to be able to maintain the commitment required to see the project through to profitability and sustainability? Also I think it's a good idea to compare your marketing strategies and consider which combination of marketing strategies and new business development ideas are most likely to be successful. At the moment I have 3 main business ideas which I am attempting to develop:
Online Video Production, colour copying services, pirate children's entertainment is the main 3. But the idea of pushing small business marketing still lingers because there is no reason to do small business marketing in place of music marketing to make more money, as the market is bigger and has more to spend.
Online video could be highly profitable but will be hard work long term to get there, mainly in establishing a reputation for quality, there's great potential but requires high commitment to the marketing and administration on my part. Colour copying is quite similar to video except there's a lot of power in establishing a strong local market that can be sustained. The difference between the two is quality and reputation for video and trust and service for colour copying, that's the key to growing each businesses market.
Video marketing is a marketing strategy worth evaluating and will obviously need to be improved in order to reflect quality with our cheap Online Video Production services. But the pirates could also benefit from improved Video Production Services also.
What about other marketing strategies such as a flyer? What about a flyer with CD/DVD duplication, Colour Copying and pirates on it? Perhaps even Online Video Production services also? The point is the first 3 are all dependent on local goodwill and knowledge and I have already seen how a base of clients builds up over time through word of mouth and repeat purchases, this is why the flyer campaign may be effective.
So the end result is that the pirates are easy for now, all I have to do is run the ads and grow it slowly. The Colour copying I am favoring slightly more because I can establish a robust local market with advertising and already have the posturing and some graphic design stuff going So a split marketing strategy is the winner on the day.
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