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Chief Digital Officer Summits Conducted Every Year to Garner Better Understanding

Apr 13th 2015 at 12:31 AM

We are living in a digital age, where everything is based on technology. Even the industries today have acknowledged the ascent of information technology and embraced this vast change. It can be seen as shift from traditional industry.

Given the scenario, the chief digital officer’s position comes in forerun. More and more companies are on the brink of appointing a CDO in their office to handle the functions in the quickly changing digital sectors. Being a very transformational role, Chief Digital Officer is responsible for whole process of digital transformation as well as digital consumer experience. Considering the fact that the job title of CDO is quite fresh and hold immense eminence, there have been efforts to present a better understanding of the role. To fulfil this task, every year all across the world summits are organized, popularly known as Chief Digital Officer Summit, inviting C-level digital executives.  This helps in fostering an atmosphere for healthy conversation about the responsibilities, duties and risks could take place. It’s can be referred to as one of the staple events at international forum. It also serves as a platform for dozens of speaker and attendees who offer endorsements.

As promising and beneficial it can be, the digital age also puts up so many challenges.  With this sudden and drastic change, the emphasis on data collection and its potential in paving path for effective organizational functions has been pronounced. Data, in today’s scenario, has come to the front burned. And with this, surfaces the need of data analysis for which companies now couldn’t do without a Chief Analytics Officer. A CAO is supposed to watch over the functions involving data analytics. The analytics metrics facilitates a consistent and coherent approach to data management and in this way analytics is linked to the other functions of the organizations. Basically, the job is to organize the data in order to create real business value. This may be helpful in propagating the data driven culture of the organization.  A CAO makes the data accessible for the people who need it. Evolving data ecosystem that is in line with business developments is again CAO’s responsibility.

Well, marketing department in any enterprise is undoubtedly a very crucial part. A chief marketing officer, or CMO, is designated to cope with the marketing needs of the company in a very efficient manner. The brand image of any organization is guarded by the CMOs. All marketing and sales operations are administered by the marketing officer who subsequently ensures the integration of marketing strategies in a very influential way. A CMO, typically, directs market research, estimates current market value, prepares advertising material and most importantly predicts market trends. He or she needs to master effective and creative communication skills. The job of a CMO necessarily involves interaction with the clients, consumers, employees and other executives. Therefore, presenting his or her ideas effectively and persuasively is must.

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