If you are looking to increase the online presence of your business, it’s time to give animated videos a try. Cartoon videos are some of the greatest marketing content these days. They have the power to engage, resonate, and compel your audience to buy your product, take some other positive action, and even share information about your business with their peers.
Studies show that in 2014, the number of businesses using animated videos increased by a whopping 40 percent. Some of the most successful forward thinking companies have been marketing animated content for many years, even before it became hip to do so. The rise in business animated video production and sharing is not at all surprising, as more and more companies want to capitalize on animation’s expressive nature, ability to communicate ideals more clearly, improve a brand’s personality, and deliver messages in formats that surpass reality or perception. A great animated video for your business can help you grab your target customer’s attention, keep your audience engaged, communicate your message concisely, and make a lasting first impression.
The animation was traditionally associated with children’s movies or cartoons, but this is no longer the case. It is now a firmly established part of any successful company’s digital marketing strategy. There are a number of ways by which businesses use animation to promote their products and services:
1. Animated Ads
Did you know that Facebook, Instagram, and Twitter as well as other social media platforms have built functionalities to make the sharing of short animated content a breeze? Big brands have jumped on this opportunity some time ago, and now, smaller businesses are following suit. The affordable cost of animation has enabled many businesses to use animated ads.
2. Character Animation
Traditional videos are sometimes inappropriate or simply impractical, so character animation is used. A well-produced character animation video can propel a brand to higher levels, possibly even going viral.
3. Animated Infographics
If you are still using boring PowerPoint presentations, it’s time you made the switch to animated infographics. They are fantastic for sharing complex graphs and statistics—and making the audience actually understand what the numbers are saying. The best animated infographics can be stylized to suit your brand, and the message can be delivered purely as graphics or supported by a narrative.
Funny or serious, long or short, animated videos can help your business succeed in more ways than one. Consult with an animated video production company today to get started on producing invigorating content.
About the Author:
Sunny Arora CEO of Broadcast2world started its company in November 2009 with the passion and belief in the concept of animated marketing to be the next revolution. Its 2013 and we have delivered 1500+ Great Animated Videos leading the industry by numbers and high quality standards.