Do you want to boost sales? Perhaps what your business needs is a partnership with a custom video maker. Below are just some of the many benefits of working with a custom video maker and adding a video to your website:
1. Quick Message Delivery
The average customer does not possess superior speed-reading skills, so why is your website still text based? In general, people are able to digest better information that they hear and see. A custom video is a fantastic way to convey your message in a format that your target customers can readily understand. Though a custom video won’t entirely replace written content, it is certainly a great complement to your website copy and is sure to strengthen your message.
2. Higher Visitor Engagement
A custom video maker can craft a video that helps bring interested visitors into your website. A great video does this by improving your search engine rankings and then getting people to focus on your product or service visually and audibly. If a video is interesting, people will spend more time watching it—and they are therefore exposed to your call to action and value proposition for a longer period. A custom video is effective because it does not only tell potential customers about your company or product—it ‘shows’ them. It generates active engagement, helping people remember your message better.
3. More Traffic to Your Website
Google and other search engines love videos. To maximize your custom video’s search engine effectiveness, a custom video maker may advise you to use targeted keywords for its title, description, and tags. You can also create a YouTube channel for even more SEO benefits! And don’t stop there—go ahead and share your custom video via your social media accounts.
4. Better ‘Personality’
Do you want to be seen as a hip and fun brand that is 100% committed to solving your customers’ problems? A custom video can help you achieve that image. There is no better way to present accurately your company’s personality than through custom videos. Short videos about your team, for example, can instantly make your company more human, relatable, and trustworthy. And as you probably already know, people tend to buy from companies they trust.
Now more than ever, your brand needs to be able to attract, engage, interact with, and bring visitors to your website. One of the most creative ways to do all these is to use custom videos.
About the Author:
Sunny Arora CEO of Broadcast2world started its company in November 2009 with the passion and belief in the concept of animated marketing to be the next revolution. Its 2013 and we have delivered 1500+ Great Animated Videos leading the industry by numbers and high quality standards.