Amber King | ambrking
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3 years ago

Best Tips for Appointment Setting

Oct 16th 2011 at 11:42 PM

The secret to a successful appointment setting campaign is all about mastering some of the essential tactics. In reality, outbound appointment setting can be a testing endeavor. You have to source a qualified telemarketing service, or hire appointment setters with selling skills. Furthermore, your outsourcing agency must provide ample training in order to aid your telemarketers to identify with the prospects. Take note that telemarketing is a proven tool for lead generation.

And here are some tips on how to help your firm attain appointment setting superiority.

  • Write down a list of the advantages or benefits of the appointment to the prospect. Bear in mind that the benefits of the appointment are different from the products’ benefits. •
  • Keep a database of fresh leads and contacts. Reload your telemarketing list with new names. These fresh names would keep your agents on their toes, while calling the same voicemails is simply a waste of time and effort. But then again, it is also just as important not to jump the gun and get rid of quality leads just like that; it’s also crucial to know the appropriate time when to move on from a lead. •
  • Make sure you close the appointment. It’s vital to realize that appointment setting calls are in essence, sales calls; your agent is selling the appointment. Attempt a closing choice, for example, “which will be better for you, 3 or 4 on a Thursday?” •
  • Develop a call script. A compelling script is the means to maintain an outbound call heading in the right direction. Have the agent create the script as if it were him speaking directly to the client. It can be very effective having the telemarketer tell the product or service in his own words and not just since it makes his call sound more natural, but also to give you an idea of his comprehension level.
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