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Benefits of hiring a market research agency in India

Dec 24th 2014 at 4:33 AM

Any business venture that seeks to succeed must be founded on a strong strategy that has been derived from a thorough market research. This is why new businesses are looking to hire a market research agency in India to help them come up with an effective marketing strategy for their services and products.

Market Research for Businesses

Market research is a part of the pre-production phase of any product development process. There are many things that a market research can tell to businesses. With the help of a market research agency in India, it becomes a lot easier to understand what the consumers in the country want, that is, what kind of products are they looking for, what are their expectations from service providers, and whether any new invention, or product, would we well received by the consumers or not.

Importance of a Market Research Agency for India

India is a country with a vast but fragmented market. Due to it complex nature, sometimes businesses that intend to target a large chunk of the market realize that different fragments within the market have different demands. A market research company in India can help a business to identify these demands and plan accordingly for each fragment.

A market research agency in India uses a number of ways to conduct market research depending on the purpose behind the entire process. The aim is mostly to analyze the viability of a product in the market and to predict its success or returns based on the information accumulated through the research process.


The primary process includes communicating with a sample group of consumers through telephone. Email, online surveys, etc. The result obtained from this sample group is applied over the entire target market to get an accurate idea of what the market demands. There are also many research tools used by professional agencies to come up with more accurate results.

A research agency can give deep insight into the minds of the target consumers through their studies, tools and analysis of recent trends in the industry. Once a meaningful insight has been obtained, a business can move on to develop a strategy that has a much higher chance of succeeding than a strategy made without proper market research.

Market Research for Foreign Businesses

Even multinational enterprises entering into Indian markets are relying on the services of market research agencies in India to provide them with data through research so that they can plan their entry and the commercial aspects of their business in a better way.

About the Author


Michael Mosier is a 10 year experienced Market Researcher who works for revathi Gmbh from last 4 years.

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