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motion graphic, explainer video studio, corporate film production, video production, animated marketing video
Sanya Monga | Homeroadfilms

Benefits of Advertising your Business with Explainer Videos

Aug 24th 2015 at 5:22 AM

An explainer video is basically a short clip of about 2-3 minutes and introduces, explains as well as advertises a business company to the viewers. This mode of promotion has grown popular in recent years on account of its effectiveness and affordability for businesses. Explainer videos are considered to be one of the proven marketing tactics. Every business should use explainer videos for advertising. Here are some of the benefits that explain why they are so important.

Increased Rate of Conversion

A recent survey shows that 85 percent of audience is likely to purchase a product once they are shown an explainer video associated with it. Explainer videos are also a means to keep track of the number of visitors to any website converting to actual customers. These videos also take care of the product or service in which potential customers are most interested through the count of views of video.

Explanation of Product Objective

Using text for explaining can be tricky at times as people interpret it in different ways. On the other hand, explainer videos can take away all the guess work and explain clearly the basic functionality and usefulness of the product or service. One can gain a better understanding when someone explains it. Explainer videos are a great way to develop better connection with potential customers through explanation of how your business can benefit them and why they should choose it over other competitive products.

Better Google Ranking

When it comes to search engine rankings, steady websites don't perform so well. Sites containing pages of text and images often rank low, meaning less exposure. Such website structure does not interest those visitors who want to understand the product quickly and buy it right away. A normal person would usually take about a minute to make a shopping decision and explainer videos fit perfectly in this regard. Websites with videos are known to rank high in Google rankings than those with static content.

Audience Attention

Regular web content can take you no far when talking about grabbing the attention of audience. People end up including loads of animations, pictures and fonts on the web pages to seek attention which often fails. It confuses the visitor and also reduces the speed of page load. These results are disastrous for any business. An explainer video provides enough information to keep the potential customer engaged while keeping things clean.

Easy to Share

An explainer video need not confine to just your business website. There are free hosting services like Vimeo and YouTube that allow uploading videos for promotion. Another advantage of sharing is that they can be easily viewed on smart phones. Explainer videos, unlike page text, can be shared and people would like viewing videos rather than reading blocks of text for any product.

Stand Out Approach

In this age of competition, explainer videos can help you stand apart from those hundreds of companies selling the same product as you do. The more innovative and attractive the video, the more are the chances that the customers would remember your company better than others.


About the Company:

Home Road Films is a video production company based in New Delhi. They offer a multitude of services related to films like Explainer videos, Training Videos, Corporate films, Graphic Identities, Product Videos, Motion Advertisement, etc.

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