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Assessment

Sep 4th 2015 at 5:02 AM

Prepare an outline plan which shows how PR could contribute to the launch of a new soft drinks brand aimed at young people.

Situation Analysis:

Zesty is a new soft drinks brand from UK which is aimed at young people. Zesty co. Ltd. is now looking for an opportunity to officially launch their brand on local market and promote their products sustainably through years after the launch. At the mean time, the company is planning to build up an image toward young people: all the soft drinks from Zesty are not only delicious but also nutritious. Please visit 代写论文 for more information !

The soft drink market in UK is currently dominated by foreign beverage companies such as the Coca-Cola Company and Dr Pepper & Seven Up Inc. Zesty is looking forward to filling the gap by providing a wide range of healthy soft drinks in order to attract more domestic customers especially young people.

Objectives:

Based on the current situation of Zesty, the main objectives of this new soft drinks company are expected to be:

 Launch the products of Zesty in major supermarkets and convenient stores

 Collaborate with well-famous hotels, fast food restaurants and pubs by supplying the soft drinks for them

 Increase the media exposure in order to attract as many customers as possible, especially young people

 Try to occupy 5% of  domestic soft drink market in 2 years

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