Clare Redfield | clareredfield

Are UK market research companies for B2B & B2C businesses the poor cousin?

Dec 21st 2015 at 11:08 PM

Research industry is not just a set of research of one form. It is about qualitative and quantitative output, which is meant for businesses domestic/ international and caters to clients from industries that are B2C (Business to consumer) and B2B (Business to business). Requirement of research materials are not just different with different verticals, but they are unique in its own manner. When the requirement of such research forms is a must, then why are B2B and B2C businesses withering away from this requirement?

Research industry started off with the aim to deliver best quality output with regards to surveys of various times. But with times quality and services both took a standstill or deteriorated in all terms. Is this the only reason for this fall?

So, how can one compare the difference in research between B2B and B2C companies and understand the fall of this sector?

•    B2B is purely led my engineering strategies and heavy sales driving. Hence, the need for a marketing team to some level may be sidelined. The target audience is limited and a small population. The role of research is less likely to take a centre stage at the beginning of a process. But, there will at one point be a need for services by best of UK market research companies to companies big or small. Unfortunately there is no numbering for this need.

•    B2B’s believe in keeping a personal relation with its customers. That’s possible to do, if the target audience is small or limited. B2B hence, do not feel the need of a separate research team.

•    For B2C businesses, strategies are solely based on marketing and good communication use through all forms of technology for promotions. So, again here the need for a market research companies UK becomes a very bleak requirement. But you never know when the need for traditional marketing or research form is necessary, hence one would notice a mere mention of a research team too when introduced to a company. Ideally, in the above scenarios research team is like those toothless tigers which are a mere mention but can be effective if implemented properly in any business environment.

It has been studied that the amount spent on marketing and communication related research is the maximum than the money spent on those typical research reforms carried out for a B2B business. While, B2B’s consider it an old system, B2C’s call it consumer research.

Communication and marketing is a critical step not just for various market research companies UK but for companies taking advantage of this system too. With concerns related to research, it has become very difficult to trace whether the outcome of the materials are positive or negative or relevant.  Even though many companies still spend less and give research a chance, it is becoming equally impossible to understand the implications of the research or accept the quality.  It is high time research companies understand their role and take their position in a company seriously, else they are sure to stand side-lined for long or get erased from everybody’s mind completely. It is important that market research agencies share a clear picture of their research ideas and findings to fend for itself a lost or losing position in the market and find for itself a separate place amongst many other small, medium or large scale companies.

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