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8 Tips for Choosing Professional Printing Services

Apr 7th 2020 at 4:35 AM

Printed marketing continues to survive in this digital world and plays an important role as an effective marketing tool. The printed marketing material of your business helps create a positive representation of your brand. If the quality of your printed materials is not good enough, then your customers might think that even your products or services are not of a top-notch quality. Choosing professional printing services can be a tough task considering the plethora of options available. Here are 8 tips for choosing professional printing services:

1. Check the quality- While choosing any professional business printing services, your topmost priority should be ‘quality’ of the printed materials because it in turn reflects the quality of your business. You should ask for sample printed items and inspect them as the quality of the final print will impact your brand. Especially if you are looking for bulk orders, prior quality-check is of utmost importance. You can view product samples on their website, but an even better option is to ask them for a sample product for checking the paper stock, colour consistency and print quality. Shortlist some printings companies and compare their samples to make a better choice.

2. Ensure whether they offer what you need- You want to make sure that the print company you choose has the capabilities to print the products that you require. Firstly, decide on the types of printed products you want for your business and then look out for such a professional printing service which offers them all. Make sure you don’t feel the need to run to different companies for getting various products. Choose such a printing company which offers products ranging from business cards, brochures, calendars, door hangers, envelopes, letterheads, newsletters, to banners, posters, stickers, flyers, and labels.

3. Consider the level of customer service- The abilities of a business printing company to communicate effectively with its clients is an important factor to consider while choosing a professional printing service. Make a point to look for a printing company which can manage your project in its entirety, from print, personalisation, collation, finishing, binding, storage and fulfilment. It is far more cost-effective and efficient if the same company handles every step. Choose such a printing company which will guide you through the whole printing process and give you frequent updates.

4. Research about the company's reputation- Do significant research and choose such a professional printing company that has been in business for a significant amount of time. This way, you will have a company which is familiar with the industry and has more expertise in bringing out the best through printed marketing materials. You can go through their website and read through the reviews to get an idea about their credibility. Use social media like Instagram, Facebook, LinkedIn, and Twitter to check on other client experiences.

5. Make sure they are reliable- A very important factor to consider is their response time and ability to accommodate as per your needs. Look out for only those professional printing services which can meet your deadlines irrespective of the quantity and quality of your order. Make sure the professional business printing company you choose is reliable and efficient. It is important to ensure that your printing products will be delivered in a timely manner because any delay in printing would leave a negative impact on your own company’s commitment and schedule.

6. Check whether they are technically proficient- Look out for those professional printing companies which have adapted new technologies like web to print solutions. When choosing professional printing services, it is a big plus if they do a variety of innovative print styles and techniques, enabling you to get creative with your type of design. They should double-check whether your design will work well on the selected format and also be able to accommodate any design and print ideas in the best possible way.

7. Ensure whether they have a good delivery system- Do not commit the mistake of just focusing on printed products and forgetting to cross check the delivery system of the printing company. All the efforts put into creating the printed items would go in vain if professional printing services do not ensure the safe and efficient distribution of your printed materials. You need professional printing services that have a very established logistics and distribution facility to their printing services. If you are a multi-national corporate company, you should make sure to choose a printing company whose delivery is spread out to all your locations.

8. Get A Quote- Firstly, have a clear budget in your mind and then request a quote regarding your order. It is better to compare the prices offered by your selected printing companies before making the final decision. This will help you choose a business printing company which offers good value for your money.

PrintStop is a professional printing company. Their webs to print solutions simplify the print procurement process. Their printing solutions, Pro Admin, Pro Marketing and Pro Brandstore, will ease your hassles while getting printing products. Learn more about their solutions at https://www.printstop.co.in/prosolutions/

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