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7 mistakes that most companies still make on Twitter
These are the 7 most common mistakes that companies continue to commit on Twitter:
1. Talking too much about yourself. The purpose of Twitter is to build relationships, create communities of all sizes. Instead of focusing only on the content of your company, focus on sharing with your followers, cultivate a community around your brand. In the same way that one gets bored when a friend speaks only of himself and does not listen, users of social media companies tire of just tweeting about themselves.
2. Ask people to follow you. It is not only unprofessional, but gives a terrible image of despair. Instead, tweets content that gives them a reason to follow you. Of course, you can write a promotional item and you can put in online media "follow us on Twitter" but also includes what should follow, for example, follow us on Twitter because we used to give away.
3.- mail too. tweet much, you undermines the credibility, as a company, you should do it 3-5 times a day, doing more is to risk devaluing content and dilute the message.
4. Post the same in all social networks. F acebook is Twitter and Twitter is not Instagram. Create separate content for each platform. Of course, you can reuse content but presenting it differently. Give your fans and followers good reasons to follow.
5. Multi-tweeting. Never post no more than 140 characters, it will run on more than one tweet. The key word in Twitter is brevity. If your message is longer than 140 characters, or as you reduce or simp`lemente: not public. Would not it be reduced? then Twitter is not the appropriate platform.
6. A retweet is not a "thank you." button retweet (RT), it was not designed for that. RT button is "this content is very good and you certainly interested" but can indicate as favorite!
7. Follow indiscriminately. Your followers are important, but it is essential to maintain professionalism. The fact that there are people who follow you, does not mean you're obligated to follow. Be selective. And beware of unlawful or inappropriate users.
Platinum Web Media, digital marketing agency in Adelaide, Australia.
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