3 Steps For B2B Lead Generation Outsourcing Vendors: Running A Successful Lead Generation Program

Nov 24th 2015 at 9:01 PM

In this age of specialization, many companies prefer The Global Associates B2B Lead Generation Outsourcing to avail the services of vendors expert in the field. The ever increasing competition and after effects of global economic slump have made the job of lead generation one of the toughest on the planet; the expertise of B2B lead generation outsourcing vendors can help companies get quality business and grow at a faster pace in such a scenario. These third party vendors adopt latest techniques and technologies and use innovative strategies and methods to reach out to the decision makers to get them face to face with their clients.

Technology vs. fundamentals:

Even though technology and strategies play a vital role in the modern era, we cannot afford to forget the fundamentals of lead generation- the three basic steps that make a lead generation program successful. B2B lead generation outsourcing wouldn’t really bring any results if your vendor doesn’t follow these 3 principles.

· Choosing your customers carefully:

If you think that just acquiring a contact list and dialing blindly would get you quality leads; you are sadly wrong. Having an error-free list with correct names and contacts is of course essential to begin with; however, narrowing your net too much and only contacting the product or service specific companies can be a costly mistake. Lead generation is different from sales where you narrow down your choices to look for most qualified leads. You need to branch out and widen your scope here.

· An effective script:

Running a successful lead generation program is not possible without possessing a perfect script. One needs to empathize with the prospects and know about the pain that motivates them, customizing their solution accordingly to suit the customer’s specific needs. The script must revolve around the customer’s issues and requirements and contain all the salient features of your solution.

· Approaching the decision makers:

A lead generation effort is incomplete without getting an appointment with the decision makers for the clients. It’s imperative to know your decision maker well before trying to approach them. This will help you convince them to grant an appointment for your clients where they can present their proposals. It’s important to be flexible and see whether they want a face to face meeting or video conferencing or any other mode of communication.


If you choose your vendor after careful deliberation, B2B lead generation outsourcing can be a profitable proposition. Choose a vendor that follows the basic fundamentals besides adopting latest technologies and novel strategies.

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