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Withania Somnifera Market: Increasing Demand for Health & Wellness Promoting Supplements Drives Market

Jan 10th 2019 at 10:57 PM

Most commonly known as Ashwagandha, also recognized as Indian ginseng, poison gooseberry, and winter cherry has been used from ancient times in many cultures for its health benefits such as Indian Ayurvedic system uses Withania somnifera as medicine Rasayana (tonic), particularly since a nerve tonic.

The wide spread popularity of Withania somnifera has led to manufacturers introducing different products with health benefits such as sports nutrition, memory, and aging, immune support among others. Ashwagandha can be used in weight management program and thus has picked up in the herbal segment as natural weight management remedy.

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The rise in demand for dietary supplements has been driving the withania somnifera market. The market has not yet reached to high widespread acceptance, but the increasing consumer awareness and increasing trust in herbal/botanical supplements have unquestionably cemented the growth of withania somnifera. The withania somifera market is growing at a rapid pace with growing demand for natural products.

The growth of herbal healthcare market remains persistent due to its appeal as healthy and safe to use products. The sedentary lifestyle among people is creating an ever increasing demand for health and wellness promoting supplements. Withania somnifera with its natural, little to no side effect USP has gained attention by consumers looking for a natural weight management remedy and also for the general tonic for brain. The high valued trust on Ayurvedic preparation in western countries has attracted the Ayurvedic manufacturers to sell their withania somnifera products worldwide. The concreted faith among consumers of Ayurvedic products backed by the information available globally is expected to fuel the growth of withania somnifera market. The popularity of ashwagandha has been observed by recent product launches such as “Amul Memory Milk” by Gujarat Cooperative Milk Marketing Federation (GCMMF, Indian Dairy manufacturing company) which uses Ashwagandha in its sterilized homogenized flavored toned milk and marketed as the memory enhancer.

Some of the global market players manufacturing Withania somnifera include; Himalaya Global Holdings Ltd., AuNutra Industries Inc., Amax NutraSource, Inc., Carrubba Inc., Sabinsa Corporation, Banyan Botanicals among others. The key players are focusing on developing natural products for attaining growth in withania somnifera market.

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