subject lines

subject lines NOT to use

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Don't use CAPITALS!!

In addition to non-personalization, there are three sure signs that an e-mail is commercial or even spam...
A SUBJECT LINE THAT'S ALL CAPITAL LETTERS
A Subject Line With Capitalized First Letters
A Subject Line With Lots Of Exclamation Marks!!!!!!

The four surefire attention grabbers

There are four ways in which you can make your
subject line grab your reader's attention...
 
1) Make the reader curious
2) Create a sense of urgency
3) Share some news or make an announcement
4) Clearly demonstrate a benefit to the reader

The easiest way to make a reader curious
is to suggest that they are missing out
on something important...

Please note that with some safelists you
CAN use the custom fields for their name
- but not ALL safelists have this feature
- you can replace with some of the subject
line 'starters' or adjectives listed below
or you can use:  Dear Safelist member -
Fellow Marketer - Fellow Entrepeneur etc...
be creative and use your imagination

 
[[first name]], this one's my favourite
[[first name]], are you making this common mistake?
[[first name]], did you miss out before?
[[first name]], rattle my cage and see what happens
[[first name]], here's my response

Create a sense of urgency

[[first name]], only 24 hours left
[[first name]], it's now or never
[[first name]], there are just 20 copies left
[[first name]], I'm only releasing 10 copies
[[first name]], only for the next ten people to read this email

Urgency is especially effective if you have already
promoted a product, and decide to do a follow-up
 
[[first name]], we have only two places left
[[first name]], there are now only eight left

Share some news or make an announcement

People are intrigued by new things, and generally
want to have something before anybody else.

[[first name]], see it first
[[first name]], a new program just launched
[[first name]], important news just in
[[first name]], here's a new income-generator
[[first name]], be the first to see this

Here are some excellent, proven subject line 'starters':

Unlock...
Open...
How To...
Learn...
Discover...
Uncover...
...Exposed.
...Revealed.
...Explained.
What You...
Profit...
Save...
Make.
Secrets Of...
Top (No.) ...
Breaking News!...
Special Alert!...
Special Report!...
Our Latest Article!...

You can generate headlines quickly and effectively
by using adjectives from this list, and adding them
to your product or service description.

announcing
astonishing
at last
exciting
exclusive
fantastic
fascinating
first
free
guaranteed
incredible
initial
improved
love
limited offer
powerful
phenomenal
revealing
revolutionary
special
successful
super
time-sensitive
unique
urgent
wonderful
you
breakthrough
introducing
new
how-to 

and finally, a list of ready-made subject lines
for you to swipe as you want. (Don't forget to
make sure that they are appropriate to your message,
though)

[[first name]], did you know about this?
[[first name]], do you know anything about this?
[[first name]], what's my secret weapon?
[[first name]], here's my secret weapon?
[[first name]], a gift to help you [insert benefit]
[[first name]], a hot tip to help you [insert benefit]
[[first name]], can we make this work?
[[first name]], can you help?
[[first name]], I think you can help me
[[first name]], question about project
[[first name]], question about my last email
[[first name]], something for you to think about
[[first name]], have you got this yet?
[[first name]], I need your help
[[first name]], are you making this mistake?
[[first name]], are you making the same mistake?
[[first name]], have you made any of these critical mistakes?
[[first name]], what your colleagues won't tell you
[[first name]], the secret that only I will tell you
[[first name]], this one is my favorite
[[first name]], which one do you prefer?
[[first name]], here's what I found
[[first name]], here's what I discovered
[[first name]], are you ready?
[[first name]], are you missing out?
[[first name]], are they stealing your business?
[[first name]], are you losing business to them?
[[first name]], how many customers will you lose today?
[[first name]], pay less than your neighbors did
[[first name]], pay less than your competitors did
[[first name]], you've waited long enough
[[first name]], here’s your gift
[[first name]], here’s the gift I promised
[[first name]], which do you like better?
[[first name]], which do you prefer?
[[first name]], a unique idea
[[first name]], I created this for you
[[first name]], some news about [insert description]
[[first name]], I thought you would like to know
[[first name]], be the first on your block
[[first name]], be the first to get this
[[first name]], the tool that will make or break your business
[[first name]], have your competitors heard?
[[first name]], don't miss out
[[first name]], you don't want to miss this
[[first name]], only a few left!
[[first name]], your last chance to get this
[[first name]], only 3 more days
[[first name]], this offer is about to expire
[[first name]], there's only [#] left
[[first name]], there's only [#] days left
[[first name]], I don't don't know how much longer I can offer this
[[first name]], Version [#] has just been released
[[first name]], here's a brand-new version
[[first name]], are you current?
[[first name]], this is the latest edition
[[first name]], are you using the latest edition?
[[first name]], is your [product description] outdated?
[[first name]], did you miss out last time?
[[first name]], before you forget