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Demand of technology in sports will grow sports software market

Jan 23rd 2019 at 5:56 AM

Sports Software, or match tagging, is now regarded as a “must have” tool when it comes to improving match results and player performances. Sports performance Software, previously only available to elite teams because of the expense of buying match tagging software, camera’s and paying analysts etc., is now much more commonplace in schools, colleges, universities, and grassroots clubs.

No longer do coaches, sports scientists and analysts must stand at the side of the pitch with pen and paper in hand. Sports performance Software has made match tagging quicker, easier and far more efficient. Matches can be tagged during the game using apps for smartphones and tablets and can be tagged post game using software like sports software.

The idea behind match tagging is to create a timeline of all the events you deem relevant or important in a match and to present this data in reports which help to determine areas of development, areas of strength, home and away team strategies and much more.

By Hexaresearch Report The global sports software market is expected to grow rapidly during the forecast period, as companies in the sports industry are facing a cut-throat competition to host events internationally to boost their profit.

The massive investment in sports infrastructure has been increasing for the development of stadiums, clubs, association, complexes, and leagues. For instance, the government of Russia allotted USD 10 billion for hosting the FIFA 2018 World Cup. These massive investments in the sports industry have been contributing to the growing requirement for automation during the forecast period.

The top industry players including IBM, SAP, Blue Star Sports, and Daktronics are using technological advancements to capture the market by providing online registrations and sponsorships used for securing the media rights. The primary drivers for the expansion of the sports software market include the advancement in technology and the huge demand for software that makes the tasks seamless and less time consuming for efficient management of the events.


Sports software helps organizers to automate their administrative work and manage players by offering a broad range of features such as ease of learning, user-friendly, advanced games management technology. Sports management software saves time, increase funds, and reduces the errors coupled with rising demand for automation is anticipated to boost the growth of the market during the forecast period. The sports software industry is expected to grow at a CAGR of 13.1% from 2017 to 2024.


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