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Shuchi Sankhyayan is a technical blogger and marketing specialist with over 12 years of experience in major IT and ITES companies. She is Content Marketing Head at Conneqt Business Solutions where she documents and presents the latest research and innovations in the BPM industry. In her free time she is an avid reader, hobbyist and enjoys sharing customer experience knowledge and experience via her posts and articles.
Shuchi | ShuchiSan

Why WhatsApp for Business is a game changer for businesses

Dec 12th 2018 at 10:07 AM

 

More than 1 billion people use WhatsApp each day to stay in touch with their friends and family and send over 55 Billion messages each day. With the launch of WhatsApp for business, people all around the globe are using WhatApp to connect with businesses they care about – from online clothing to auto part stores.

According to a study, over 80% of small businesses in India say that WhatApp enables them to communicate with customers and grow their business today. Also, WhatsApp Business makes it easier for people to connect with them and vice-versa, in a simple and fast manner.

Let’s just take a deep dive into what WhatsApp Business is, the advantages it offers to your business and, how you can get started.

What is WhatsApp Business?

It is a free-to-download Android app for businesses that provides various tools to automate and organize your customer interactions. The various features of the app are:

Business Profiles

The business profiles include information about your business such as email, store address, website and business description.

Messaging Statistics

This will help you review metrics like number of messages sent, delivered and read so as to tweak the content or strategy to contact the customers.

Messaging Tools

The smart messaging tools help in saving time by sending quick replies to provide fast answers to FAQ’s (frequently asked questions), away messages to let customers know you are busy and greeting messages to introduce customers to your business.

Account Type

Your account will be listed as business account so people will know that they are interacting with a business.

WhatsApp Web

This feature allows you to manage your service via desktop.

How to set up WhatsApp Business?

You can download the WhatsApp Business app from the Google Play store, install it and then open it by tapping on the WhatsApp Business icon on your Smartphone’s home screen.

As the app is launched, you will need to verify your business phone number (the number you use to communicate with your customers).

Then set your business name and once the chat area opens, tap on the menu button and go to Settings> Business Settings> Profile. You can fill in all the details that you wish to share with your customers.

Once the basic setup is complete, you can begin connecting with the customers in your contact list and use the messaging tools to stay connected with them.

How people can connect with business

The people can connect with business to request useful information. For instance, if customer needs a boarding pass or shipping confirmation, they can simply share their mobile number on your website, app, or store and you can share the information via Whatsapp.

The click to chat button on Facebook ad or website can be used by customers to start a conversation and to message your business quickly.

You can also provide real-time customer support on Whatsapp to answer customer queries and help resolve their issues or concerns.

The benefits of WhatsApp for business

Creating and managing an active business profile on the largest messenger platform offers a host of benefits. Here’s a list of the major advantages:

 

· It offers free visibility, opportunity to directly communicate with your existing and potential customers to help grow your business.

 

· The quick replies result in enhancing customer satisfaction and overall customer experience.

 

· The use of labels lets you organize your conversations to locate them with ease.

Takeaways

With the messaging platforms rapidly outgrowing the largest social networks today, companies need to utilize these platforms to grow their business outcomes and address customer issues.

By meeting customers at the channel of their choice and where they spend most of their time, you create a convenience that leads to higher customer satisfaction, customer loyalty and overall customer experience as they return for your products and services.

 

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