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Internet marketing, SEO and web design
Wynn Zhou | Novage

How to Tell if Your Website Needs a Redesign

Oct 27th 2015 at 12:12 PM

If you’re a business owner, the last thing you want to hear is that your website is in need of a redesign. Many business owners assume that the work is done once their websites are up and running. However, this is just the beginning.

Poor design can hurt business

Poor website design can hurt your business. Consider your website as a storefront or a brochure for your business. First impressions count when it comes to attracting customers. Therefore, a poor design is not likely to attract visitors to the website in the first place. Low traffic will in turn reduce your chances of getting conversions.

Poor web design also lowers your credibility as a business. Improving the design of your website will help to improve credibility and boost confidence in potential customers.

Ensuring that your website is designed for conversion rate optimization is the primary focus of any business owner seeking to maximize their online marketing efforts. Therefore, your objective should be focused on improving your online presence.

Regular Website Redesign is Important

When it comes to online marketing and websites, nothing is static. The online marketing landscape keeps shifting just like customer preferences. All websites need to undergo redesigning every now and then in order to maintain or even increase performance.

Just like a traditional brick and motor store, you need to keep monitoring and evaluating the performance of your website. You may need to add functions, get rid of others and include various features to improve efficiency and practicality. Website redesign is a necessity for any business that wants to be successful in the long run.

Understanding your website’s performance

You can know if your website needs to undergo redesign by keeping track of some basic metrics. A good tool to use is Google Analytics. It’s free and easy to use even for those with little to no experience with website performance monitoring.

The metrics you need to keep track of include:

1. Bounce rate

Bounce rate gives you the rate at which visitors to your website are leaving without visiting any other pages on the site. Remember that this metric is only useful for websites with multiple pages. The average bounce rate for a website is about 45%. A high bounce rate could indicate various things including issues with visibility or slow loading of landing pages.

2. Average pages visited per visit

This metric gives you the number of pages that each visitor visits during a single session. This gives you an idea about how good or bad the navigation on your website is.

The goal of your website’s design should be to ensure that visitors get what they are looking for by using the fewest clicks possible. Study the paths that people use to get the information they need by taking a look at this metric.

3. Session durations

This metric gives you the average time that visitors spend on your website. It takes into consideration the time a visitor enters the website to the moment they leave. It’s important to also take note of the pages that visitors spend significant time on. This gives you an idea of what they are doing and what they are looking for.

You may also want to consider redesigning your website if you have:

  • Low conversion rates
  • A website that is not optimized for mobile use

So as you can see website redesign is definitely worth your while. To give your website a new lease of life go here.

Author Bio

Wynn is the founder of Novage Communications - a leading web design company in Singapore. She specializes in SEO and loves applying her skills to help local clients. She has successfully set up a baby online store in Singapore.



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