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I love living in Lanzarote which is one of the seven Canary Islands situated in the Atlantic off the coast of Africa and part of Spain.

I blog daily about life in Lanzarote including news, events, what to do, where to go and much more.

I work with my husband Mike and we love to help other businesses understand social media and what it can do for them.
Julie | JulieCJ
Lanzarote Information
  • English Cinema at Cine Lanzarote, 24th & 27th July 2017

    "Despicable Me 3" is  the newly introduced and only movie in English at Cine Lanzarote. It will be shown on Monday and Thursday at Multicines Atlántida in Arrecife at 19:50h.  

    Despicable Me 3

    Gru is having a major identity crisis after being fired from the Anti-Villain Leave. But then he meets  Dru, his long-lost, cheerful and successfull twin brother who desperatly wants to join him for one last sting, Gru rediscovers how good it feels to be bad.   read more »

  • Lanzarote Questions June 2017

    Casitas del Mar outside 0

    Each month we put together some of the many questions we are asked via social media or email, and share the answers with everyone. Here are the interesting ones we were asked in June 2017:  read more »

  • Noche Blanca Teguise 2017

    The programme for the Noche Blanca in La Villa de Teguise, Lanzarote has been confirmed for the 28th July 2017.

    Nocheblanca

    Noche Blanca translates to White Night and lots of people wear white clothing for this event, although it’s not compulsory. It’s a night where the shops, bars, restaurants will stay open late into the evening, there’s live music, dance classes, free entry to the museums and lots more to keep you entertained until the early hours of the morning.

    Noche Blanca Programme

    The Noche Blanca activities are spread out over different areas within the historic old capital of Lanzarote. Here's the highlights from the programme:  read more »

  • Lanzarote News In Brief - Week 29, 2017

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    Scuba Diving Tourism Increased By 50%

    Tourists visiting Lanzarote for Scuba diving totalled 146,000 in 2016, up more than 50% on the previous year. Lanzarote has a total of 36 dive centres offering guided dives and training services. In a press release, The Cabildo points out that divers spend significantly more on island than other types of tourists, averaging €138 per day. The average age of divers visiting the island is 43 years, and visitors come mostly from UK (43%) and Germany (12%)  read more »

  • The importance of drinking water to keep hydrated

    Now that the hot summer season is upon us, it’s a good time to remind everyone about the importance of drinking water to keep hydrated.

    Water in the desert

    The guideline is to drink at least 8 x 8 ounce glasses a day which is approximately 2 litres a day. You shouldn’t wait to feel thirsty before you drink, it’s best to get into a routine of drinking water regularly throughout the day.

    Did you know that drinking water can help you to lose weight? It’s also important to help maintain your temperature and lubricate your joints, as well as making you go to the loo to remove waste.

    Signs of dehydration include:

    Urine that is darker in colour than usual, or a little amount

    A dry mouth  read more »

Camel Media Group
  • The Vexed Question Of Customer Toilets

    I was shocked last week. We’d stopped at a bar in Puerto del Carmen for a drink (we ended up having two), and having paid the bill I decided to use the toilets. Entry to the gents was barred by a coin operated lock! I needed to pay a Euro to spend a penny! I reluctantly paid my Euro, and vowed never to set foot in the bar again.

    Of course I posted the picture you see to Facebook, and added the comment: “A bar in Puerto del Carmen that charges a Euro to spend a penny. I now understand the meaning of the phrase "Taking the piss. "

    Toilet Door

    Most replies were amusing, but one got me thinking:

    “Toilet rolls, soap, hand towels and metered water all have to be paid for. Budgets are tight for people running bars! Signs saying the facilities are for the use of clients are frequently ignored. When I worked in a bar we always said yes if someone asked, it is the sheer cheek of those who come, some regularly, having chosen a spot on the beach for their two week holiday and coming in every day, never buying anything, even a bottle of water and just barging in as if they had every right in the world. They are virtually stealing from the meagre profits of the bar owners. Perhaps all you people who think they are being mean would like to put up a sign inviting them to use you bathroom if they are in need?”

    I have some sympathy with the point made, although it wasn’t relevant to my story, as I had been a customer.

    But I do regularly see signs in bars that say “Toilets for customer’s use only” and having to ask for a key is becoming more and more common.

    <!--break-->

    At the end of the day, it’s a problem here in Lanzarote. We have very few public toilets, and as we all know, when you have to go, you have to go. I began to wonder if there might be a better way.

    Here are a few of ideas:

    1/ Use it as a marketing opportunity

    Put a big sign up outside the bar saying “Please feel free to use our toilets.” This will be unusual, and will immediately make people who see the sign feel good about the business. Then use the opportunity to sell to the people who you have captive in the toilets. Strategically place on the inside door of cubicles and in front of the urinals, advertisements that tell them what you can offer. Great Sunday lunches, entertainment on a Thursday and so on. You might just convert some people who wouldn’t have come in during their stay to do so.

    2/ Use Guilt

    Again, put up the big sign that says “Please feel free to use our toilets.” This time, put notices in them which say “We’re happy to offer free use of our toilets to all, but this does have a cost to us to keep them clean and stocked. Please consider buying a drink while you’re here, and if not dropping a few coins into the box on the bar. Thank you.”

    In this scenario, you still get the benefit of the “Feel good” sign outside the bar, and a percentage of people will have a drink, and some will put some coins into the box. Those are all wins for you. Sure, some people will do neither, but most reasonable people will do one or the other.

    3/ Turn it on it’s head!

    How about this for a sign outside the bar: “Toilets available to all! €2.50 charge includes free large beer!”

    Any one of those three ideas changes what is a frustration and point of contention to bar owners and the public alike into something that benefits both, and that has to make sense.

    What do you think?

    Google +

  • The Most Important Habit Of Successful Business People

    There’s one very simple habit that all successful business people seem to share.

    Being on time!

    Omega

    Being where you are supposed to be, when you are supposed to be there conveys so many things:

    <!--break-->

    • You’re organised
    • You respect the other person’s time
    • You’re disciplined

    Add all those together and you can see that people are much more likely to do business with you.

    Conversely, when you’re late:

    • It suggests you have placed a low priority on the meeting
    • You feel your time is more important than the other person’s
    • Your likely to let them down in other ways

    It’s so simple and so obvious, but too many people get this most basic aspect of doing business wrong.

    Don’t be one of them.

  • How Are You Going To Thank Your Customers This Christmas?

    Most companies will do something over Christmas to thank their clients for their continued custom.

    West Jet

    For some, it’s a fairly naff marketing exercise, where they’ll take out an advert in the local press thanking their “many customers for their continued support.”

    For others, it’s a pretty standard email which wishes their clients a “prosperous 2014.” Sub text: So you can continue to pay our bills!

    And then there are the bottles of wine, usually distributed by the reps rather than the business owners – always welcome, but hardly exciting or original.

    So where’s the surprise and delight? Where’s the original thinking? How about doing something that will get not just your customers talking about your business, but your potential customers and even people who have never heard of your company?

    <!--break-->

    It doesn’t have to be expensive, either.

    But it does need to be different.

    Here’s a fantastic example that has gone viral on social media. Yes, it cost West Jet time and money, but that’s not the point. You can create surprise and delight for the price of a bottle of wine.

    Here’s the story:

    Google +

  • Don’t Hide Your Price From Potential Customers

    Over the years, marketers have spent plenty of time finding ways to “hide” from us the price of the products they are selling:

    Price

    1/ Not giving us the price at all!

    The thinking is that if you don’t publish the price, or you don’t put a price tag on it, people will ask, and that will give you a chance to sell to them. Forget it! Most people simply won’t ask!

    2/ The old .99 trick

    Honestly? Do you think we read €6.99 as €6, as opposed to €7? We’re not that naive!

    3/ Losing the currency unit

    This is a really dumb one. The thinking is that 27 sounds cheaper than 27 Pounds. We’re quite bright, we add the currency unit in our heads.

    4/ Taking out the hundreds and thousands

    This is a recent innovation and you hear it on TV advertising all the time. A new sofa at £499 becomes “Four nine nine.” The latest Peugeot is from “Eight four nine five” on the road. And did you spot the double whammy? No currency unit again. I’m not fooled, are you?

    Be proud and be loud about your pricing!

    Please, retailers, give it to me straight. I want to know how much it is and if you try to hide it with some marketing psycho babble, I’ll only think you’re open to negotiation, or worse, ashamed to be charging so much.

    If your product or service is €150, then tell me it’s €150, and then give me some great reasons its good value for my money.

  • Where Have All The People Gone?

    It’s an old adage: People do business with people.

    Hiding

    And yet somehow, in this digital age, many companies have forgotten it.

    I scan adverts, social media streams and read company’s websites every day, and it amazes me how often it’s impossible to find out anything about the people behind the business. They are hiding behind contact forms, grand words about the company’s mission and a slew of high quality product images. That makes some sense if the company in question is a multi-national, but if you’re a small or medium enterprise, show me your human face, tell me your story, sell me your passion.

    I’m much more likely to call or email in my enquiry if I know a little something about you.

    More reading?

    1/ Is magazine advertising dead?

    2/ Why you MUST have a website for your business

    3/ New customers are a wonderful source of data


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