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|I love living in Lanzarote which is one of the seven Canary Islands situated in the Atlantic off the coast of Africa and part of Spain.
I blog daily about life in Lanzarote including news, events, what to do, where to go and much more.
I work with my husband Mike and we love to help other businesses understand social media and what it can do for them.
Playa Blanca Cheese Fair 2017
The 5th edition of the Feria del Queso will be held in Playa Blanca, Lanzarote on Saturday 11th and Sunday 12th March 2017.
This gastronomy event is held on the street in the centre of Playa Blanca, by the town beach. Visitors and residents are invited to attend the event, which is free of charge to enter. read more »
Starlight Open Air Cinema March 2017
The Starlight Open Air Cinema is situated at the Biosfera Shopping Centre in Puerto del Carmen, Lanzarote.
This open air venue in a great setting with stunning views. If you’ve not been before, the cinema has a range of comfortable seating, with personal headphones and a call service button for refreshments. The headphones allow you to be immersed in the film, in your choice of language, without any distractions, such as noisy popcorn eaters! In fact we have it from good authority that you can even visit the bathroom and keep listening to the film whilst taking a break. read more »
English Cinema in Lanzarote, 20th & 23rd February 2017
"Lion" is the newly introduced movie in English that will be shown in Multicines Atlántida in Arrecife next Monday at Thursday at 19:40h.
Saroo (played by Dev Patel) is a 5 year old Indian boy that gets lost on the streets of Calcutta. He endures loads of challenges before being adopted in Australia by Sue and John Brierley (played by Nicole Kidman and David Wenham). 25 years later, he embarks on another adveture yet to find his lost family. read more »
Arrecife Carnaval 2017
Finally, we have it, the carnival programme for Lanzarote’s capital of Arrecife, which starts on Saturday and has the theme of Tribes of the World.
The grand parade is at 18:00 on Monday 27th February, followed by the burial of the sardine parade on Wednesday 1st March 2017. Here’s the full programme…..
Saturday 18th February
11.00 h. Exhibition “Carnaval” by Asociación el “Perro Flaco” at Sociedad Democracia.
17.00 h. Carnival Annoucement by “Los Amigos del Carnaval” with the participation of Batucada Villa Pipol and departure from Puente de las Bolas until Charco de San Ginés.
21.30 h. Drag Queen Gala with “Amor Romeira” as MC and the performance of singer Yurena Around The World, at the Recinto Ferial.
Sunday 19th February
17.00 h. III Children's Murgas Contest with the performaces of Murga Los Bambones, Comparsa Cumbacheros and the participating murgas: Retoñitos, Chau Chau, Guacimetitos, Gorfinijos, Noveleros and Intoxicaditos. At Recinto Ferial. read more »
St Patrick's Day Festival 2017
Lanzarote will be celebrating St. Patrick’s Day in the holiday resort of Puerto del Carmen with special events from the 13th to 17th March 2017.
The news of the event was announced this week by the department of tourism in Tías council. Puerto del Carmen is the resort in Lanzarote, if not the Canary Islands that our visitors from Ireland flock to, they particularly like the Matagorda and Old Town areas.
The Plaza del Varadero situated in the harbour of the old town will be dyed green on the 17th March, with an agenda including typical Irish gastronomy, live music, parades and other performances. read more »
The Vexed Question Of Customer Toilets
I was shocked last week. We’d stopped at a bar in Puerto del Carmen for a drink (we ended up having two), and having paid the bill I decided to use the toilets. Entry to the gents was barred by a coin operated lock! I needed to pay a Euro to spend a penny! I reluctantly paid my Euro, and vowed never to set foot in the bar again.
Of course I posted the picture you see to Facebook, and added the comment: “A bar in Puerto del Carmen that charges a Euro to spend a penny. I now understand the meaning of the phrase "Taking the piss. "
Most replies were amusing, but one got me thinking:
“Toilet rolls, soap, hand towels and metered water all have to be paid for. Budgets are tight for people running bars! Signs saying the facilities are for the use of clients are frequently ignored. When I worked in a bar we always said yes if someone asked, it is the sheer cheek of those who come, some regularly, having chosen a spot on the beach for their two week holiday and coming in every day, never buying anything, even a bottle of water and just barging in as if they had every right in the world. They are virtually stealing from the meagre profits of the bar owners. Perhaps all you people who think they are being mean would like to put up a sign inviting them to use you bathroom if they are in need?”
I have some sympathy with the point made, although it wasn’t relevant to my story, as I had been a customer.
But I do regularly see signs in bars that say “Toilets for customer’s use only” and having to ask for a key is becoming more and more common.
At the end of the day, it’s a problem here in Lanzarote. We have very few public toilets, and as we all know, when you have to go, you have to go. I began to wonder if there might be a better way.
Here are a few of ideas:
1/ Use it as a marketing opportunity
Put a big sign up outside the bar saying “Please feel free to use our toilets.” This will be unusual, and will immediately make people who see the sign feel good about the business. Then use the opportunity to sell to the people who you have captive in the toilets. Strategically place on the inside door of cubicles and in front of the urinals, advertisements that tell them what you can offer. Great Sunday lunches, entertainment on a Thursday and so on. You might just convert some people who wouldn’t have come in during their stay to do so.
2/ Use Guilt
Again, put up the big sign that says “Please feel free to use our toilets.” This time, put notices in them which say “We’re happy to offer free use of our toilets to all, but this does have a cost to us to keep them clean and stocked. Please consider buying a drink while you’re here, and if not dropping a few coins into the box on the bar. Thank you.”
In this scenario, you still get the benefit of the “Feel good” sign outside the bar, and a percentage of people will have a drink, and some will put some coins into the box. Those are all wins for you. Sure, some people will do neither, but most reasonable people will do one or the other.
3/ Turn it on it’s head!
How about this for a sign outside the bar: “Toilets available to all! €2.50 charge includes free large beer!”
Any one of those three ideas changes what is a frustration and point of contention to bar owners and the public alike into something that benefits both, and that has to make sense.
What do you think?
The Most Important Habit Of Successful Business People
There’s one very simple habit that all successful business people seem to share.
Being on time!
Being where you are supposed to be, when you are supposed to be there conveys so many things:
- You’re organised
- You respect the other person’s time
- You’re disciplined
Add all those together and you can see that people are much more likely to do business with you.
Conversely, when you’re late:
- It suggests you have placed a low priority on the meeting
- You feel your time is more important than the other person’s
- Your likely to let them down in other ways
It’s so simple and so obvious, but too many people get this most basic aspect of doing business wrong.
Don’t be one of them.
How Are You Going To Thank Your Customers This Christmas?
Most companies will do something over Christmas to thank their clients for their continued custom.
For some, it’s a fairly naff marketing exercise, where they’ll take out an advert in the local press thanking their “many customers for their continued support.”
For others, it’s a pretty standard email which wishes their clients a “prosperous 2014.” Sub text: So you can continue to pay our bills!
And then there are the bottles of wine, usually distributed by the reps rather than the business owners – always welcome, but hardly exciting or original.
So where’s the surprise and delight? Where’s the original thinking? How about doing something that will get not just your customers talking about your business, but your potential customers and even people who have never heard of your company?
It doesn’t have to be expensive, either.
But it does need to be different.
Here’s a fantastic example that has gone viral on social media. Yes, it cost West Jet time and money, but that’s not the point. You can create surprise and delight for the price of a bottle of wine.
Here’s the story:
Don’t Hide Your Price From Potential Customers
Over the years, marketers have spent plenty of time finding ways to “hide” from us the price of the products they are selling:
1/ Not giving us the price at all!
The thinking is that if you don’t publish the price, or you don’t put a price tag on it, people will ask, and that will give you a chance to sell to them. Forget it! Most people simply won’t ask!
2/ The old .99 trick
Honestly? Do you think we read €6.99 as €6, as opposed to €7? We’re not that naive!
3/ Losing the currency unit
This is a really dumb one. The thinking is that 27 sounds cheaper than 27 Pounds. We’re quite bright, we add the currency unit in our heads.
4/ Taking out the hundreds and thousands
This is a recent innovation and you hear it on TV advertising all the time. A new sofa at £499 becomes “Four nine nine.” The latest Peugeot is from “Eight four nine five” on the road. And did you spot the double whammy? No currency unit again. I’m not fooled, are you?
Be proud and be loud about your pricing!
Please, retailers, give it to me straight. I want to know how much it is and if you try to hide it with some marketing psycho babble, I’ll only think you’re open to negotiation, or worse, ashamed to be charging so much.
If your product or service is €150, then tell me it’s €150, and then give me some great reasons its good value for my money.
Where Have All The People Gone?
It’s an old adage: People do business with people.
And yet somehow, in this digital age, many companies have forgotten it.
I scan adverts, social media streams and read company’s websites every day, and it amazes me how often it’s impossible to find out anything about the people behind the business. They are hiding behind contact forms, grand words about the company’s mission and a slew of high quality product images. That makes some sense if the company in question is a multi-national, but if you’re a small or medium enterprise, show me your human face, tell me your story, sell me your passion.
I’m much more likely to call or email in my enquiry if I know a little something about you.