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How to write an import export business plan

Aug 13th 2019 at 4:51 AM

One of the most important aspects for successful import export business is generating a business plan. As an importer and exporter, you need to understand the aspect from all its levels especially when the business is based on import export strategy. It is essential to know how to generate import export business plan.

Your plan must be the right one, to get success that you are aiming for. You can create business plan easily by yourself.  But firstly you need to know what you are looking for. So, a basic knowledge about your goals can make a big difference for you and the future of your trade business. The most important thing is the import export business plan is the key to your success.

So, let’s see what points must be taken into consideration while making an import export business plan:

  1. Advertise yourself online

Initially you need a quality website for your business. If you’re planning to sell products outside the country, then the website needs to be responsive for the foreign clients. Ensure that you have a contact form within the website which will make you reachable promptly. It is important as most of the communications will take place online.
Nowadays, business without proper website doesn’t exist. It is impossible to attract foreign clients without being available online.

  1. Make a developed market research

Know your commercial environment, before you start selling. Different markets consist of different norms and specifications. And you must be aware about them in terms to increase the profit. For this make efficient use of internet and the trade data available over the various sites

Basically, you need to attain knowledge about the size of the market that you are willing to enter in as well as about the competitors. The good idea is to offer what your local competitors don’t to be successful. With a minimum amount of insight research, you can easily identify these opportunities and can exploit them.

  1. Create your package

The way you make your product look can make a lot of difference between a successful company and a struggling one. Wrap the products in attractive packages and create special offers! If you have a quality product but no good wrapping and PR, it can be difficult to sell. If you feel like you have no competitors, you have done the research wrong. An important aspect when it comes to packaging is its originality. Try to be different than other similar companies, and get noticed!

  1. Adjust to foreign market norms

This is as important as the researching process is considered. After getting the knowledge that you might need, next you have to adjust to the new regulations. Bend your existing rules and offers always as per your market needs! Each and every market has its potential. And as a trader, you have to exploit that to your benefit. It might make you to create special products or offers for particular countries, but it will lead you towards success in the end.

  1. Stay in touch with customers

Your customers are the crucial factor for generating the financial success. That is why you need to take their needs and preferences in consideration as the most important priority. And the best way to do this is by staying in touch with them. Ensure to include personal information such as phone number, email or addresses within your website. Staying in touch will help you to constantly know the changing needs of your customers, current market demand and changing trends.

  1. Invest for better sales

“It takes money to make money,” is the saying that should be kept in mind while trading! And it couldn’t be any truer. The more you will invest in the product and its quality the more will result in sales growth. Moreover, you will also need to invest for the advertisement of your products. Make sure that you have a special section within your budget for these kinds of investments. In the beginning of your business, you have to invest more to cover more aspects. But in time your investments will stay at their minimum, and there will be increased number of sales. Look for investment opportunities for your business and use them to develop your business in the long-run.


The plan mentioned is perfect for a business plan for the import export trading company. You just have to adjust the specifics for such a plan as per your company needs.

Generating a business plan is mandatory if you want to raise funds. However, sometimes it seems to be complicated. In a business plan, there are rules and a certain formalism to respect. This is where Connect2India can help! Connect2India provides you with a safe platform between you and your partner in the field of export-import business along with global importers and global exporters. You can benefit from Connect2India’s experience within the import export industry and can get unique advantages and even can also minimize your risks.




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