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Shortening Market Report Overview, Leading Players, Future and Forecast Till 2028

May 14th 2019 at 2:28 AM

Significant demand observed in the convenience food and functional ingredients industry is driving the demand for shortening in confectionary and baked goods. Food processing industry with a focus on trans-fat reduction and providing better texture is boosting the growth of the Shortening Market. Low-trans-fat property in the shortening fat is one of the key factors driving its demand for shortening in the global food industry.

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Extraordinary properties of shortening to improve food flavor, color, texture, and nutrition is driving shortening sales in the food processing industry. Currently, baked goods including cakes, biscuits, cookies, and pastries are the largest consumer of shortening. Exponential growth is likely to continue in the near future, due to increasing consumption of baked goods, thereby, driving growth in shortening market.

Regulations focusing on cutting trans-fat consumption globally may emerge as the longstanding challenge for shortening market. Past claims of shortening earned a reputation of being high in trans fatty acids. Hence, shortening producers are focusing on reformulating their products to reduce trans-fat. Shortening producers are seeking alternatives to PHO, owing to the claims of harmful fats in PHOs. Moreover, with FDA downgrading PHOs, producers in the shortening market are upgrading their knowledge on the formulation of new shortening blends, keeping the same performance as offered by conventional shortening.

Shortening is the fats derived from vegetable oils such as soybean and cottonseed. Shortening is solid fats, unlike butter, the Shortening does not melt at room temperature. Shortening form a gluten matrix in the dough and are widely used with dough for confectionaries to keep them soft after baking. Shortening is not too brittle, hard, soft or waxy and does not chip off during eating. Furthermore, Shortening also enhances the chemical, physical and nutritional functions of the food.

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The growth of global Shortening market is driven by its demand among the confectionery manufacturers globally. The eminent benefits of Shortening in the preparation of baked confectionery products such as its appearance, texture, flavor, high melting point, and nutrition content among other benefits of the Shortening has gained attraction among the manufacturers of confectionery products, which in turn is driving the demand for global Shortening market. Furthermore, the growth of confectionery market worldwide and increasing consumption of confectioneries across the regions is anticipated to further supplement the growth of global Shortening market globally. On the plus side, macroeconomic factors such as the rise in disposable income of middle-class population triggering increased spending on the baked foods and confectioneries can also be attributed to the growth of global Shortening market globally. Trends noted in the global Shortening market is the regulations for eliminating the use of Tran’s fats in the food industry. Thus, Shortening is becoming more popular as fats low on Trans fatty acids used in the confectionery food products. However, the Shortening have health disadvantages as during the processing of vegetable oil to make shortening the polyunsaturated benefits of the oil is lost. Another factor which is anticipated to hamper the growth of global Shortening market is the emergence of functional food market globally.

Global Shortening Market: Key Players

Some of the few players identified in the global Shortening market include Cargill, Incorporated, Premium Vegetable Oils Sdn Bhd, Fediol, Wilmar International Ltd., Intercontinental Specialty Fats Sdn. Bhd.,

Opportunities for Market Participants

The Shortening market is anticipated to be positively influenced by evolving consumer preferences, and increasing number of shortening product variants. Catering the growing demand for cake or bakery products containing several health benefits is one of the key supply-side driver supporting the market growth.  Shortening containing natural ingredients coupled lower product penetration level in developing economies is generating opportunities for both large scale and small scale manufacturers across the globe.

Brief Approach to Research

The analysis will be done on modeling-based approach and triangulation methodology to estimate data covered in this report. A detailed market understanding and assessment of the flavor, application and encapsulation process of the segments covered in the study is followed by carrying out a demand-side approach to estimate the sales of target segments, which is then cross-referenced with a supply-side assessment of value generated over a pre-defined period. The statistics and data are collected at a regional level, consolidated and synthesized at a global level to estimate the overall market sizes.

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