4 Important Reasons To Buy A Domain And Create Your Own Website Or Blog

There are many reasons why people don’t want to acquire a domain name – a lot of them are very skeptical about online business opportunities and investing money is not what they want. Others just want to create a personal blog or page, without spending anything on their website. And some think that it is too hard to set up a blog or website themselves and better rely on ready-to-use free platforms like Blogger or Wordpress.

While it can be understandable there are 4 immense advantages over the free services. Have a look at them.

1) Better SEO and exposure (Search Engine Optimization)

Based on multiple experiences, your own domain name compared to a free subdomain will have a higher rank in Google and other search engines. It is especially true if your website is well optimized. Also your own domains have much more optimization potential – you can install any SEO plugins, or change the code in the pages how you want it to be.

Also search engine favor websites which have own domain name, because most of the times free services under subdomains tend to be very spammy and/or with copied content. Free websites have very low importance in search engines, social bookmarking websites and website submission categories. For example, Propeller (no longer working) or Mixx will not even post your story, if your website is hosted on free services like Blogger, Weebly, Webs and etc. So if you choose a free website, it will also hurt your exposure.

2) Freedom of choice and great security.

Free blogs or websites under subdomain will be always under the mercy of administrators – if they don’t like you or your content, your page will get removed without questioning. You will need to follow a long list of requirements in order to keep your webpage “alive”.

On the other hand, your domain gives your complete freedom – you can post whatever you want and how much you want – you paid for it. Also your websites will have much better security, which is provided by your hosting service. It is important if you are building business oriented blog or website.

3) Easier Branding

If you use your own domain, it will make your blog/website look more professional and credible, making it easier to contact with prospects, and gathering new leads. The problem with the free hosting is – most people will think you are not serious about your online business or brand. And that will significantly lower your success.

4) More monetization opportunities.

Advertisers became very “picky” when choosing a website they want to advertise with. Also, advertising from subdomains is quite limited, and your ads can be deleted any time. And in some cases you will need to share your earnings with the company that provided you with the free blog/website (Like adsense on Blogger – you will get only 50% of earnings, which is ridiculous). And if you want to propose a JV (joint ventures) or affiliate deal with serious business you will not get anywhere with free domain and hosting services.

As you see, those 4 reasons alone should be enough to convince you to buy your own domain name. And after all it’s not that expensive! Price of the usual domain will be around 8-15$ per year, and the hosting could be as little as 5$ per month.

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